Which part of your Sales Operation might be failing your salespeople?
Most Sales Operations evolve on the fly, with the various pieces falling into three key areas: Management, Tools & Technologies, and Marketing. Unfortunately, there are often competing priorities, gaps, inefficiencies, and operational gray areas that negatively impact your revenue generators - your sales team. And, as with a 3-legged stool, weakness in any of the components of these three areas means the whole company’s success is in jeopardy.
Elite Sales Solutions
We care about one thing: the success of your salespeople.
Sales is hard and only getting harder. Competition is increasing. Targets are flooded with automated outreach. Prospects do more and more research on their own before ever engaging salespeople - meaning less time to build relationships, understand pains, and differentiate from competition. We help companies who recognize that the selling environment (management, tools, processes, strategy, tactics, talent, and marketing) is a powerful catalyst when it frees AEs to sell but a massive anchor when it slows them down.
Unfortunately, many companies let the selling environment evolution just “happen”. But getting it right is rarely the outcome of a long-term series of decisions that “seemed like the right thing to do at the time”. A point eventually comes when the symptoms of an unhealthy environment surface:
Too many salespeople missing their number
Weak pipelines
Wide variance in forecasts
Inconsistent performance from good salespeople
Missed “Can’t Lose” deals
Opportunities linger then evaporate from the pipeline
Frustration from a lack of solid processes or simply a lack of consistent utilization
Difficulty in attracting top talent
The challenge is that these (and an extensive list of other) issues can have a variety of factors driving them to the surface. There are 32 Critical Sales Success Drivers in every sales environment that range from Accountability and Collaboration to Sales Methodology and Ad Hoc Marketing support. At an even deeper level, these drivers are made up of over 100 Sales Environment Maturity Attributes - each of which either strengthens or degrades the integrity and effectiveness of the overall sales environment. But where do the culprits lie?
Elite Sales Solutions works with customers to uncover the culprit issues and address them in practical ways. Our approach is to make improvement easy. There are always smaller steps with big impacts that should be explored before investing in larger efforts. It starts with an Initial 1-Hour Consultation where we focus on understanding your primary areas of Sales concern. While we can help you evaluate, plan, and implement improvements across your selling environment, we specialize in the following Micro-Advisory services:
911 Reviews: Expert input on urgent items - Deals, Talent, Pipeline, Tactics
Accountability: What’s missing?
Proper Coaching: Approaches that drive sales excellence (Hint: pep-talks don’t work)
Sales Methodology Gap Assessment: Often a less conspicuous problem.
Enablement: Is it really helping?
Win-Loss Insights: Are you getting the truth and how is it improving performance?
Tactical Marketing Assessment: Are your Creatives helping drive live deals and pipeline?
We are part of Sofia Capital, LLC
Elite Sales Solutions is a member of the Sofia Capital, LLC group (Atlanta, GA). Sofia’s focus is to facilitate, through its portfolio companies, career fulfillment for individuals and sales success for corporate customer sales teams.